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[PRESS RELEASE] Cafe Company Inc. and Adastria Inc. have established a joint venture company “Peoples Inc”.

2016.11.01 - Peoples Inc

【PRESS RELEASE】

Nov. 1, 2016
Cafe Company Inc.
Adastria Inc.


Joint Venture established between
Adastria and Cafe Company!
Company to be called “Peoples Inc.”


PEOPLESINC_LOGO.jpg

Cafe Company Inc.(Main Office: 5-27-8 Meiji-Jingu Mae, Shibuya, Managing Director, Shujiro Kusumoto)and Adastria Inc.(Main Office: 1-9-2 Marunouchi, Chiyoda, Tokyo、CEO:Michio Fukuda)have established a joint venture company called “Peoples Inc” which will encompass the joint management of the WIRED CAFE and the WIRED KITCHEN brands. Details below.


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1. Reasons for Establishing Peoples Inc.
Cafe Company’s aim is to “help foster a new kind of lifestyle by creating café style environments, and to actively exist as an community style company.” In this process, they have created WIRED CAFE, WIRED KITCHEN, and 65 other brands amassing a total of 104 locations within and without Japan.

With its mission “to spread the happiness that fashion creates to people around the world, to developed a multi-brand strategy globally, and continue to bring new solutions to the needs of all of our customers” in mind, Adastria has established GLOBAL WORK, LOWRY’S FARM and 17 other major brands. They have over 1300 stores in total domestically and internationally.

With this new joint company, both companies are aiming to push their strengths to the limit and become the “leading company in lifestyle ‘distribution’.” They will not only approach things from the vantage point of fashion or food services, but also introduce new values and culture while providing customers with a rich lifestyle and valuable experiences.

PI店舗.jpg 2. Brand Concept of Peoples Inc.
Now, as the world reaches a monumental turning point in time and people’s lifestyles are undergoing massive and rapid change, Peoples Inc. is aiming to take an open minded approach to encompass a variety of different values and provide entertainment that takes things one step ahead of the rest.

Peoples inc will foster an enhanced version of “Japanese Clothing, Food, and Living” while proposing a more exciting concept of the future. Not just stopping at the combination of food and apparel as work fields, but through this “union” and the expansion of this new project, they aim to provide new values for their customers.

■Join Venture Company Outline

Company Name/ Adastria Inc.
Address/ 1-9-2 Marunouchi, Chiyoda, Tokyo
CEO/ Michio Fukuda
Business/ Clothing, Miscellaneous Goods, Production, Sales

■New Company Outline

Name/ Peoples Inc.
Address: Los Gatos 3F, 5-27-8 Meiji-jingu mae, Shibuya, Tokyo
Business/ F&B & Restaurant Operations
Capital/ 10,000,000 Yen
Date of Establishment/ November 1, 2016
Portion of Ownership/ Cafe Company 66% Adastria 34%
Executive Staff
President    Shujiro Kusumoto
Executive VP    Osamu Kimura
Director       Tomoko Amai

Brands
WIRED CAFE / WIRED KITCHEN / WIRED CAFE Dining Lounge /
COOK COOP CAFE / ROSIE'S CAFE / CAFE By the Sea / B.B.B

◇Contact Information◇
Cafe Company Inc. Corporate Planning Director/ Mr. Haruyama
TEL: 03-5778-0477
email: news@cafecompany.co.jp

Adastria Inc. Corporate Planning Directors/ Shirakura or Paku
TEL: 03-6895-6064
email: adastria-pr@adastria.co.jp

Peoples Inc. Corporate Planning Director/ Hoshino
TEL: 03-5778-4546



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